Innovation Journey

Innovation isn’t only about new ideas. It’s about an overall, ongoing approach that keeps your business – and your IP – ahead of the competition. Working in partnership with you, we’ll identify and act on every opportunity to create meaningful, valuable IP, as well as responding to further opportunities as they arise. The process is continuous, and we’ll take you through it, stage by stage.

Innovation Journey
1

Create

Putting your portfolio together

The first step is to make sure you have the right IP portfolio. That means looking at existing products as well as new ideas to obtain all the protection you need.  We’ll pair you with a specialist IP attorney with extensive experience in your field. Together, you’ll examine which elements of your product should be protected, and identify opportunities for new IP that could create additional value.

We’ll help with:

  • IP audits
  • IP landscaping
  • Freedom-to-operate searching
  • Patentability searching
  • Brand ideation
  • Product ideation
  • Invention spotting
  • Invention harvesting
2

Capture

IP that adds value

We work with you right from the ideas stage. So we understand how you operate and what you want to achieve. Which helps us identify and protect everything that’s of value to your company. Our attorneys are diligent, creative and imaginative. Their highly-developed skills are augmented by the kind of lateral thinking that safeguards your rights at every turn.

We’ll help with worldwide IP drafting and filing in the areas of:

  • Patents
  • Trade marks
  • Designs
  • Utility models

We’ll also advise you on:

  • Copyright
  • Domain names
  • Trade secrets
  • Database rights
  • Other IP rights
3

Secure

Proper protection for your IP

Like every other aspect of your business, your IP has to be properly protected. We’re here to make sure that happens. We’ll start by obtaining the best protection. Then we’ll help you uphold your rights.

With direct representation rights in 15 countries throughout Europe and a vetted global partner network for all other territories, we’re in the strongest possible position to represent you.

We’ll help with:

  • Prosecution
  • Opposition and appeal representation
  • European patent validation
  • Infringement and validity support
  • Anti-counterfeiting support
  • Litigation management
  • Mediation
  • Protection against patent trolls
4

Manage

Managing your assets

IP is only valuable if it helps your business succeed. We work with you to put the right protection in place, and review this regularly to make sure it continues to benefit you. So you know your most valuable assets are protected, and you’re always investing in the right areas of your business. That helps leverage the maximum possible value, while cutting unnecessary costs.

If you prefer to manage your own portfolio, our client portal has all the tools and guidance you need. And we’re still there if you want us for advice, answers or reports.

We’ll help with:

  • Portfolio reviews
  • Management reporting
  • Renewals
  • IP training
  • IP policy reviews
  • Secondments
5

Regenerate

Making the most of your portfolio

The IP process doesn’t end. We’ll exploit every possible opportunity to create IP that adds real value to your business. And when one source is exhausted, we’ll help you identify new sources. We work to an ongoing cycle that generates new value at every stage.

We’ll help with:

  • Licensing
  • Commercialisation
  • Due diligence
  • Competitive intelligence
  • Merger and acquisition support
Create
Capture
Secure
Manage
Regenerate

Our Innovation Team

Keith Jones

Keith Jones

Director, Patents

Laurence Cheney

Manager - European Client Services

Jamie LeLiever

Chief Marketing Officer
Fiona McKenzie

Fiona McKenzie

Marketing Manager - Europe