Innovation Journey

Innovation isn’t only about new ideas. It’s about an overall, ongoing approach that keeps your business – and your intellectual property – ahead of the competition. Working in partnership with you, our IP attorneys, patent attorneys and trade mark attorneys will identify and act on every opportunity to create meaningful, valuable intellectual property, as well as responding to further opportunities as they arise. The process is continuous, and our IP attorneys will take you through it, stage by stage.

Innovation Journey
1

Create

Putting your portfolio together

The first step is to make sure you have the right intellectual property portfolio. That means looking at existing products as well as new ideas to obtain all the protection you need.  We’ll pair you with a specialist intellectual property attorney with extensive experience in your field. Together, you’ll examine which elements of your product should be protected, and identify opportunities for new intellectual property that could create additional value.

We’ll help with:

2

Capture

Intellectual property that adds value

We work with you right from the ideas stage. So we understand how you operate and what you want to achieve. Which helps us identify and protect everything that’s of value to your company. Our attorneys are diligent, creative and imaginative. Their highly-developed skills are augmented by the kind of lateral thinking that safeguards your rights at every turn.

We’ll help with worldwide intellectual property drafting and filing in the areas of:

We’ll also advise you on:

3

Secure

Proper protection for your intellectual property

Like every other aspect of your business, your intellectual property has to be properly protected. We’re here to make sure that happens. We’ll start by obtaining the best protection. Then we’ll help you uphold your rights.

With direct representation rights in 15 countries throughout Europe and a vetted global partner network for all other territories, we’re in the strongest possible position to represent you.

We’ll help with:

4

Manage

Managing your assets

Intellectual property is only valuable if it helps your business succeed. We work with you to put the right protection in place, and review this regularly to make sure it continues to benefit you. So you know your most valuable assets are protected, and you’re always investing in the right areas of your business. That helps leverage the maximum possible value, while cutting unnecessary costs.

If you prefer to manage your own portfolio, our client portal has all the tools and guidance you need. And we’re still there if you want us for advice, answers or reports.

We’ll help with:

5

Regenerate

Making the most of your portfolio

The intellectual property process doesn’t end. We’ll exploit every possible opportunity to create intellectual property that adds real value to your business. And when one source is exhausted, we’ll help you identify new sources. We work to an ongoing cycle that generates new value at every stage.

We’ll help with:

Create
Capture
Secure
Manage
Regenerate