The more successful a brand is, the more likely someone will want to take advantage of it and/or piggy-back on its success. It can be a distraction from the day-to-day job of managing and growing a successful brand to monitor all the possible risks. From ensuring that suppliers and resellers are only supplying authentic goods online, to identifying ‘knock-off’ imitations, which can cause considerable damage to your brand. The key is information. This information is likely to come from many sources and media streams, and it can be difficult for businesses to monitor all channels. However, if you can manage the information and identify the source of an infringing product then it is possible to take action to protect your brand.
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