Why should I license my brand?

Once a brand is protected, there are numerous options for generating revenue from it. It’s a property asset which can be bought and sold, licensed, franchised, merchandised and borrowed against.

Whether you are considering licensing your brand to get your products into new markets, selling or mortgaging your portfolio to raise capital or restructuring its ownership for tax purposes, it’s important to identify who owns what and the rights they have. A failure to do this can adversely affect both the value in the brand and your ability to protect it.


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