No. 4

Could Lego be replaced by 3D Printing?

Lego are looking into how they can best get ahead of, or at least keep up with, technological advances in 3D printing.

3D printing creates the possibility for users to make the building blocks themsleves and, already there are companies offering to make personalised figurines.

Clearly, there is a threat to Lego’s IP here and if you would like to read more about this story, please follow this link.