No. 5

Would you settle a copyright dispute with an arm wrestle?

That is exactly what Southwest Airlines (SWA) and Stevens Aviation did after SWA mistakenly started using the copyrighted slogan ‘Just Plane Smart’. The CEO of Stevens Aviation challenged SWA to an arm wrestle where the winner would be the holder of the rights to the slogan.Stevens won the match but out of kindness allowed Southwest Airlines to continue to use his original slogan. They also managed to raise $15,000 from the match which was donated to charity. Seems like there are more fun ways to settle an IP dispute rather than just in court!