Fashion & Luxury Brands

IP protection for fashion & luxury apparel brands

The need to design, manufacture and distribute products that are on-trend (as well as ethically produced and environmentally friendly) can create challenges for designers, suppliers and retailers.

Today, when everything gets shared online, registering trade marks and designs early is vital to protect your creativity, goodwill and brand value. If your brand or product is copied, litigation is far easier when you have registered rights to rely on. Consumers are more conscientious than ever before, with sourcing, manufacturing, packaging and transportation all contributing to how sustainable your brand is. Many aspects of your production process could benefit from IP protection.

Our fashion & luxury expertise

Your products and brand represent the investment of your time, money and effort. You should therefore be able to protect yourself from competitors who might try to piggy-back on your success and be able to obtain the maximum possible return on the investment you’ve made — either through obtaining repeat sales, licensing or franchising, or ultimately selling the business.

Whatever size your business, our IP attorneys can help guide you through the challenges, opportunities and decisions that come your way.

Talk to us to find out more.

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Gareth Price

Director, Trade Marks

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