IP protection for food & drink brands
When it comes to food and drink, modern consumers demand choice. They make informed decisions and demand good value, local sourcing and sustainable production. The competitive nature of the industry means that IP protection is vital — especially in the digital age, where food is not only eaten but tweeted and shared on Instagram.
You must think about protecting all aspects of your food and drink products with intellectual property rights. This can cover the obvious names, logos and sub-brands as well as more obscure elements such as packaging and designs — anything that makes you stand out from the crowd could be protected and deserves consideration.
Our clients range from leading global frozen food producers to bottled water charities, as well as artisan food producers and craft distilleries and breweries. Our IP attorneys advise international wholesale producers and distributors right through to local, independent producers.
Our expertise in food & drink intellectual property
We provide robust, cost-effective, commercial legal solutions to the everyday challenges you encounter, helping you to identify, protect and enforce IP rights at every step of the product supply-chain, including branding, packaging design and materials, protecting unconventional brand elements and food technology.