Brand value – why online retailers acquire IP rights?
Fashion & Luxury Brands
Whatever size your business, our IP attorneys can help guide you through the challenges, opportunities and decisions that come your way.
In today's marketplace, crafting on-trend, ethically produced, and environmentally friendly products presents a unique set of challenges for designers, suppliers, and retailers. The digital age adds another layer of complexity, making early registration of trade marks and designs crucial to safeguard your creativity, brand goodwill, and value.
The need to design, manufacture and distribute products that are on-trend (as well as ethically produced and environmentally friendly) can create challenges for designers, suppliers and retailers.
Today, when everything gets shared online, registering trade marks and designs early is vital to protect your creativity, goodwill and brand value. If your brand or product is copied, litigation is far easier when you have registered rights to rely on. Consumers are more conscientious than ever before, with sourcing, manufacturing, packaging and transportation all contributing to how sustainable your brand is. Many aspects of your production process could benefit from IP protection.
Your products and brand represent the investment of your time, money and effort. You should therefore be able to protect yourself from competitors who might try to piggy-back on your success and be able to obtain the maximum possible return on the investment you’ve made — either through obtaining repeat sales, licensing or franchising, or ultimately selling the business.