Trade Mark Oppositions & Appeals

Our highly-experienced attorneys provide strategic guidance, support and representation for your trade mark oppositions.

Trade mark oppositions, globally #

A trade mark opposition is a procedure allowing rights holders to challenge a pending trade mark application before it is registered. Common grounds for opposition can include identical or confusingly-similar marks, likelihood of consumer confusion and bad faith applications.

These oppositions are a key tool in any effective intellectual property strategy, helping you protect your brand identity and strengthen your market position. We file, manage and represent clients with their trade mark oppositions all over the world and have done so for over 50 years.

We work directly in the UK, Denmark, Finland, France, Germany, Italy, Ireland, Norway, Sweden and Switzerland, and operate worldwide through our trusted network of foreign associates.

Storefront window display with mannequins dressed in dresses and denim; blurred pedestrians walking past a glass facade.

Specialist trade mark attorneys, covering all domains #

We can help you with all aspects of the trade mark opposition procedure, providing strategic, commercially-minded expert insight at each stage.

Every attorney in our trade marks team has exceptional contentious expertise and is a steadfast and knowledgeable opposing attorney. Filing and prosecution should always be approached with the aim of avoiding or overcoming opposition – the instincts needed to achieve this can only be developed through experience with trade mark oppositions.

Opposition and legal practice are constantly evolving. Our attorneys work closely together, ensuring that expertise is cumulative and current.

We have a proven track record in trade mark oppositions covering a broad range of sectors, technologies and domains, from retail and services to life sciences and healthcare.

As a law firm and individually, we are routinely acknowledged in leading trade mark industry directories and ranking reports, such as WTR 1000 and IP STARS. Your brand is in safe hands.

A person with curly dark hair and glasses sits at a desk in a bright, modern office, working on a silver laptop.

Our key areas of trade mark oppositions include:

  • UK oppositions
  • EUIPO oppositions
  • Irish oppositions
  • French, German and Italian oppositions
  • US TTAB oppositions (in close partnership with our US associates)
  • Opposition and invalidation of bad faith applications or registrations in key jurisdictions

Wherever they take place, trade mark opposition procedures can be complex and have high stakes.

Our approach to opposition is agile but assertive. We constantly adapt to the changing dynamics of a dispute, as well as your commercial priorities, to help you achieve the best resolution possible.

Contact our trade mark opposition experts

Meet our trade mark opposition experts #

Head-and-shoulders portrait of a smiling person with blonde hair, wearing a black blazer and white blouse, with a small necklace, against a gray backdrop.

Joanne Lecky

Managing Director, Trade Marks

Portrait of a person with short brown hair, wearing a black blazer, smiling warmly, against a neutral gray backdrop.

Jacqueline McKay

Director, Trade Marks

Smiling person with short brown hair in a maroon striped blouse, posing against a neutral gray background.

Véronique Auger

Director, Trade Marks

Head-and-shoulders portrait of a person with short dark hair and light stubble, wearing a dark blazer over a white shirt, smiling softly against a gray backdrop.

Christopher Banister

Senior Trade Mark Attorney

Bald person wearing a dark blazer and white dress shirt, with a small ear piercing, smiles at the camera against a gray studio backdrop.

Robert Börner

Director, Patents and Trade Marks

Portrait of a person with long wavy dark hair, wearing a blue knit sweater, smiling softly against a neutral gray background.

Sarah Mc Crann-Gray

Senior Trade Mark Attorney

Person with short brown hair wearing a dark navy top with a stitched crew neckline, posed against a gray gradient background, smiling softly.

Annabel Hanratty

Director, Trade Marks

Smiling person with a dark green button-down blouse, short brown hair pulled back, wearing a silver necklace with a round iridescent pendant, against a gray studio backdrop.

Jenni Rendall

Trainee Trade Mark Attorney

Head-and-shoulders portrait of a person in a gray suit, white shirt, and black tie, wearing glasses and smiling, against a plain gray background.

Guido Zerbi

Director, Patents, Regional Head, Patents Europe

FAQs #

What is a Trade Mark Opposition? #

A trade mark opposition is a process in which one party objects to the registration of another’s trade mark. Any earlier rights holder can file an opposition with the relevant registering authority. Oppositions are usually filed before the trade mark has been officially registered, typically during the publication period. If successful, the opposition will stop the application from being registered.

What happens after a trade mark opposition? #

Once an opposition is filed, the trade mark applicant will be given an opportunity to respond. Usually, evidence rounds follow before a decision is taken (either from the papers or following an oral hearing). If the opposition is successful, the application for registration will be rejected by the Trade mark Office. Various appeal options usually apply.


If the opposition is unsuccessful, however, the application will proceed to registration.



How long does trade mark opposition take? #

The length of time it takes for opposition proceedings to reach a conclusion will vary, depending on different factors. Jurisdictions move at different speeds, and filing requirements vary. The complexity of the case, as well as the volume of evidence, will have a significant effect. Appeals can also extend the process. Generally speaking, the process could take anywhere between six months and several years.


It is important to note that trade mark oppositions can be costly and time-consuming, so it is best to get advice from an experienced attorney before proceeding with this course of action.



FAQs: Trade Mark Opposition

Defend your brand with our experts #

Our team of trade mark specialists offer comprehensive opposition and appeal services to safeguard your brand.

+44 [0] 141 307 8400[email protected]
Fields Group
Full name
Location
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The logo of the Financial Times features the bold initials "FT" in black on a beige background, with "Financial Times" written below in dark blue.
"IP STARS logo featuring bold dark blue text with a star in the letter 'A,' and yellow 'from Managing IP' text below, on a white background."
Logo displaying the text 'Legal500' in a large serif font.
The SIAAM 300 logo features three red horizontal lines next to bold black and red text, with a minimalist design highlighting the brand name.
Logo with three stacked red rounded bars on the left and a large red M on the right against a white background.
Design resembling the IAM 1000 rating badge featuring the name Murgitroyd, recommended for 2025, on a gray background with bold black and red text.
WTR 1000 logo with blue and black text and beige horizontal lines on a transparent background.
Logo featuring the words "LEXULOGY" and "INDEX" with a design of six dark circles arranged in two columns on the left side.
A round badge with a white interior and gold border, featuring a gold eagle emblem, Chinese characters on a red ribbon, and the text "2024" at the bottom.
The Déla Marken logo features three black stars with shooting lines inside a red circle and the words "DÉCIDEURS MAGAZINE" in bold black and red text below.
Logo for WIPR 2024 featuring the word "Diversity" and the phrase "Influential Woman in IP" on a teal background.
LBG logo featuring a purple circle with white text, alongside "Legal Benchmarking" and "Social Impact Awards 2024" in black and orange text.
A colorful icon with six petal-like shapes in blue, purple, green, and orange surrounding a central circle, with "IP INCLUSIVE" text and a tagline about diversity and inclusion.
A logo with interconnected circles forming a stylized design, accompanied by the text "ADAPT.legal" beneath it.
European Patent Pipeline Program (EPPP) logo with bold pink and dark blue text on a gray background.
Logo for the Legal Sustainability Alliance featuring the acronym "LSA" with leaf and wave designs, and text indicating membership for 2024.
A badge with a blue background, white text reads "Cyber Essentials Certified" with a green checkmark and a stylized checkmark graphic.
Cyber Essentials Plus logo with a blue and green checkmark next to the text on a dark background.
A stylized swoosh design in blue, green, and yellow colors with the text "bvea" and the tagline "invested in a better future" beneath it.
Green globe with swirling lines next to the text "United Kingdom Best Managed Companies" in black.
WIPR Rankings logo with blue letters, a light-blue 'Rankings' badge and gold-gradient 'Highly Recommended Firm' beside 'UK Patents 2025' in light blue.