World-famous UK golf and country club
Clearing the fairway for global expansion through comprehensive brand name clearance searches and strategic naming and filing advice.
Background #
A world-famous UK golf and country club, with over a century of heritage, had planned a significant expansion into Southeast Asia. The project involved launching a new, luxury resort brand.
This new brand needed to be distinct yet clearly draw its prestige and value from the heritage of the home club.
Before committing to the multi-million-pound investment, the board needed absolute certainty that their chosen new brand name was legally available and protectable in all key markets.
Attorneys involved #
