Joanne Lecky
Managing Director, Trade Marks
Luxury Goods
Our trade mark and design attorneys help luxury goods brands to safeguard and commercialise their IP globally.
We protect: luxury goods brands
Fragrances, watches, jewellery, homewares, leather goods, eyewear, fashion – the luxury space covers many of the world’s most valuable and imitated products.
The scarcity, authenticity and craftsmanship underpinning your creations are what give them their unique value. IP is the legal infrastructure that protects it.
Logos, packaging, product shapes, colour marks and even scents all carry value, representing a significant investment of your time, money and reputation.
Early registration of trade mark and design rights is crucial for protecting this creativity and your goodwill.
Our specialist brands, services and retail IP attorneys work with founders, brand managers and in-house counsel to turn your assets into robust, enforceable rights.
The IP experts for luxury consumer goods
Our attorneys bring decades of collective experience advising and litigating across the luxury consumer goods sector.
We blend legal expertise with an appreciation of commercial pressures faced by luxury brands.
At its core, our role involves safeguarding the premium brand you’ve built from copy-cats and counterfeiters – luxury consumers buy into authenticity.
We cover the full IP lifecycle, from early-stage clearance and registration to watching and opposition, turning your assets into market advantage.
We can also advise on global expansion and brand extension. We’ll guide you on the right classes, structures and jurisdictional registrations to support growth without diluting what makes your brand stand out.
Our fashion & apparel IP team
Maximising your brand value
For luxury houses and brands, registered IP rights are often among the most valuable assets on the balance sheet.
Strong protection deters infringers before they act. It makes enforcement easier, more cost-effective and more likely to succeed, whether through cease and desist, opposition proceedings or litigation.
Having clearly-defined, exclusive rights to your brand identifiers unlocks many commercial opportunities – repeat sales, licensing arrangements, collaborations and franchise structures all depend on robust, well-managed IP.
A strong global portfolio also signals brand equity and reduces risk, making you a more attractive proposition for investment.
The strategic IP partner for your internal team
Our award-winning, multidisciplinary team is routinely recognised in legal industry directories, ranking reports and awards ceremonies for excellence in IP service delivery.
Founded in 1975 and with global jurisdictional reach, we bring the presence and connections needed to help you secure protection in the territories that matter most to your business.
We work with brand managers, legal teams and in-house counsel to augment existing capabilities and ensure alignment between your IP strategy and long-term business objectives.
Whether you are an emerging independent or an established brand family with a complex global portfolio, we’re here to help you navigate the challenges and seize the opportunities.
Discover your IP worth with Murgitroyd
Give your creative assets, branding and designs the protection they need and deserve. Get in touch to arrange a confidential initial consultation.