Joanne Lecky
Managing Director, Trade Marks
Fashion & Apparel
At every stage of your fashion or apparel brand’s journey, our intellectual property attorneys can help you navigate the legal challenges and opportunities unique to the industry.
We protect: fashion & apparel brands
For ambitious fashion brands, protecting your identity, creativity, goodwill and commercial value is critical.
In such a fast-moving, brand-focused industry, trade marks and design registrations play a key role in safeguarding what sets you apart.
Without the right protection in place, third parties can piggy-back on your success or dilute your brand. Registering your rights strengthens your brand equity and makes enforcement far more straightforward.
Innovation in fashion extends beyond branding and design. New materials, technologies or production processes may also qualify for patent protection.
We work with businesses at every stage of the fashion supply chain – designers, fashion houses, suppliers, retailers and recyclers – who want to expand globally and meet the demands of today’s conscientious, savvy consumers.
Integrated, commercially-driven IP support for fashion businesses
Your products and brand represent an investment of your time, money and effort. IP protection is crucial for maintaining your competitive edge.
Not only does it deter copycats and counterfeiters, but registering trade marks and design rights empowers you to maximise ROI – through repeat sales, licensing, franchising or growing the value of your business.
Whether you are a smaller fashion house taking your first steps into IP or an established global retailer seeking specialist support for in-house counsel, your strategy needs to evolve with your business.
Our team provides an integrated service covering every aspect of the fashion IP life cycle – product design, clearance searches, trade mark registration, design rights, portfolio watching and litigation.
The IP experts for fashion & clothing
In an industry driven by seasonality and fast-changing product lines, having true fashion specialists on your side is key.
The attorneys handling your portfolio will be true subject matter experts, with first-hand experience in the fashion and retail industries. This direct experience means we blend legal acumen with commercial awareness and a true strategic focus.
We have experience supporting brands of all sizes, from global luxury houses to high-street retailers and independent designers. We’ll help you grow in the jurisdictions that matter most, protecting and progressing your ideas.
Our fashion & apparel IP team
Global reach, local insight
Wherever you’re based and wherever you’re heading, we can help you protect and commercialise your fashion brand.
Established in 1975, we have built one of the world’s largest IP networks, with a commanding presence across Europe, the Americas and Asia.
We offer our clients direct representation before multiple national and regional IP offices, as well as access to exceptional partners right around the globe for on-the-ground coordination.
As a law firm, we are repeatedly recognised for our high standards of service delivery in leading IP directories and ranking reports.
This includes Legal 500, Chambers and Partners, IP STARS, IAM Strategy 300, WIPR Leaders, World Trademark Review 1000, Lexology Index and more.
Speak with our fashion & luxury IP experts
Ensure your designs and branding are fully protected in the competitive world of fashion and luxury. We’ll help you safeguard your creative assets.