Luxury Hotels, Hospitality & Leisure
Our IP attorneys provide strategic, commercially focused advice for luxury hospitality and leisure groups. We can safeguard your brand value for growth and international expansion.
We protect: leading hotel & hospitality brands #
In hospitality, your brand is your most valuable asset. It can also be your most vulnerable.
Your parent brand, individual hotels, signature restaurants and award-winning spas all carry promises of exclusivity and quality. This creates significant commercial value, but do you face IP risks?
You may be looking to scale from a leading domestic leader to a prestigious global presence. But you need the right people in your corner to protect and enable this growth.
Our IP attorneys have extensive experience advising some of the world’s foremost hospitality, hotel and leisure brands.
We can help you to secure your legacy and grow with confidence.
Helping luxury leisure brands thrive in new territories #
A fragmented approach to global IP can expose you to significant risk.
This may include forced rebranding, if your name is unavailable in a new territory. You could risk brand dilution and a loss of exclusivity if third parties in other markets are using similar names.
A lack of clear ownership can restrict your ability to licence spas or restaurant concepts, squandering valuable revenue opportunities.
Our team contains some of the world’s preeminent attorneys in hospitality IP law, with a deep understanding of the pitfalls brands face when growing internationally.
We will help you to develop a unified, coordinated intellectual property and trade mark strategy to protect and drive forward your brand across the globe.
The IP experts for ambitious hospitality groups #
Our attorneys combine deep legal expertise with a deep appreciation of the unique commercial challenges faced by growing hospitality brands.
We routinely provide specialist advice around intellectual property and trade mark protection to clients across the sector, including:
- Luxury hotel and resort groups: Properties, restaurants, spas and resorts can have complex brand architectures that demand a cohesive, aligned approach to protection.
- Exclusive golf clubs: We safeguard the prestige and legacy of a number of world-renowned golf clubs, including their names, logos and tournaments.
- Michelin-starred and high-end restaurants and chefs: A chef’s name is a central aspect of their brand. We can turn this into a protected global asset by securing restaurant name rights, product lines, cookbooks and media ventures.
Meet our luxury hospitality IP experts #
How we work: our approach to securing your global portfolio #
We offer more than just a filing service. Our experts will offer clear, practical and proactive advice at every stage of the IP lifecycle.
Our portfolio management approach follows a continuous, three-part process to manage and protect your global assets.
- Audit and strategy: We begin with a holistic review of your entire brand architecture. This includes a global IP portfolio review, which maps your existing protection against your commercial goals to create a clear global IP roadmap.
- Protect and register: We execute the strategy by securing protection in key jurisdictions that matter to you, whether that’s in the UK, Europe, the US, the Middle East or across Asia.
- Enforce and defend: To continually defend and support your portfolio, we will monitor for infringements and, where appropriate, take decisive action to guard against brand dilution and misuse.
A strategic partner for your leadership team #
We tailor our IP advice to support the objectives and priorities of each key decision-maker.
For marketing directors, for example, we will provide the legal foundation for brand strategy. We will ensure that all your assets are legally robust, and that the consistency and exclusivity you’ve built up is protected against dilution and copycats.
For finance leaders, we’ll ensure your brand is a secure, defensible asset on the balance sheet. This mitigates financial risk and gives clear valuations for future investments, sales or licensing.
For general counsel and other senior lawyers, we’ll help to bring order and strategy to complex global portfolios. By handling the day-to-day demands of international filings and enforcement, we can free in-house teams to focus on core business priorities.
Full-service IP firm Murgitroyd has an excellent reputation. Its practitioners are indispensable partners to many high-profiles names.
WTR 1000 - 2024
Contact us
Tired of complex dealings with multiple firms around the world? Let us manage everything for you. We will consolidate your global filings, give you a single point of contact and save you time, money and stress.
+44 [0] 141 307 8400[email protected]Book a complimentary global brand portfolio review
In the competitive global hospitality landscape, your luxury brand needs robust, proactive protection.
The first step is understanding your current position. In a confidential, 30-minute session, we will provide a high-level review of your existing situation.
Rather than a sales pitch, this will be a strategic consultation. We’ll provide clear, immediate value to your leadership team.
