
Joanne Lecky
Managing Director, Trade Marks
Whatever size your business, our IP attorneys can help guide you through the challenges, opportunities and decisions that come your way.
In today's marketplace, crafting on-trend, ethically produced, and environmentally friendly products presents a unique set of challenges for designers, suppliers, and retailers. The digital age adds another layer of complexity, making early registration of trade marks and designs crucial to safeguard your creativity, brand goodwill, and value.
The need to design, manufacture and distribute products that are on-trend (as well as ethically produced and environmentally friendly) can create challenges for designers, suppliers and retailers.
Today, when everything gets shared online, registering trade marks and designs early is vital to protect your creativity, goodwill and brand value. If your brand or product is copied, litigation is far easier when you have registered rights to rely on. Consumers are more conscientious than ever before, with sourcing, manufacturing, packaging and transportation all contributing to how sustainable your brand is. Many aspects of your production process could benefit from IP protection.

Your products and brand represent the investment of your time, money and effort. You should therefore be able to protect yourself from competitors who might try to piggy-back on your success and be able to obtain the maximum possible return on the investment you’ve made — either through obtaining repeat sales, licensing or franchising, or ultimately selling the business.

Featured insight

Navigating the rise of beauty dupes: A guide for brands
What’s in a name? More than you might think for Intellectual Property
Intellectual property trends & developments: Looking to 2026
Fit for a brand, not a king: navigating Royal-inspired branding at the UKIPO
From Landfill to Innovation: How Tech and Patents can tackle fast fashion
Supreme Court clarifies post-sale confusion in trade mark disputes: what Iconix v Dream Pairs means for brand owners
Brand Collaboration and Intellectual Property: What You Need to Consider
How are Fashion Designs protected by Intellectual Property rights in the UK and EU?
Luxury hospitality trade marks — why recording ‘evidence of use’ is essential to maintain EU rights
Enhancing your brand protection – by design!
Brand value – why online retailers acquire IP rights?
Ensure your designs and branding are fully protected in the competitive world of fashion and luxury. We’ll help you safeguard your creative assets.