Elena Brioschi

After her graduation in law in 2005, Elena Brioschi went on to complete a Master's degree in Innovation Management at Fondazione Cuoa, Altavilla (VI). During her study, she became aware of the importance of IP assets for companies, and she chose to develop her skills in two different, but linked, areas: intellectual property and business management. Elena decided to learn more about IP matters by completing a Master's in Intellectual and Industrial Property at MIP School of Management of Milan Politecnico. She aims to protect the company’s most important assets, including trademarks, designs, patents, copyrights, know-how, and trade secrets, by providing a reliable solution through three distinct steps: defend, develop, and enforce the IP portfolio.

Since the beginning of her career in IP, Elena has mainly worked in the fashion and luxury market segment, dealing with trade marks but also with design and copyright protection. She has extensive experience in shape protection since she worked in Vicenza for six years, which is the centre of the Italian jewellery industry. After that, she came back to Milan, running her own IP consultancy firm for five years before joining Murgitroyd’s Milan office.

As a Trademark Attorney, Elena’s day-to-day work involves Italian, European, and Madrid trademark and design filing and prosecution. She has experience in IT and EU oppositions, helping clients identify, create, and protect their rights.

She has been a lecturer in several conferences and seminars in Italy and has been part of the faculty of a course for middle managers on IP assets at Fondazione Cuoa in Altavilla.

Elena was appointed Director, Trade Marks in December 2021.