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A guide to design protection for food and drink brands [Whitepaper]
Reading time: 1 min
How your product looks can be just as valuable as how it works.
In a crowded market, distinctive design, from packaging shapes to colour schemes, can give your food or drink brand a vital edge. But that edge is only useful if it’s protected.
This practical guide explains how to use design rights to shield your product’s visual identity. It covers what can (and can’t) be protected, from seasonal packaging to embossed bottle caps, plus when to file, where to file, and how to stay ahead of copycats.
Whether you're in plant-based, functional foods, or FMCG, this guide will help you maximise design protection as part of your wider IP strategy.
Inside, you’ll learn how to:
- Protect the shape, decoration, and packaging of your products
- Leverage fast, cost-effective design registration
- Safeguard seasonal and promotional campaigns
- Layer design rights with trade marks and patents
- Avoid common pitfalls and strengthen your overall IP strategy
Complete the form below to download the guide to strengthen your brand from the outside in.
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Murgitroyd is a leading intellectual property firm supporting innovative businesses across a wide range of sectors. From patents and trade marks to designs, copyright, and IP strategy, their expertise extends beyond legal protection to helping organisations maximise the value of their ideas. Working across industries such as life sciences, engineering, technology, and creative sectors, Murgitroyd combines technical insight with commercial understanding to deliver tailored, forward-thinking solutions.
