A guide to design protection for food and drink brands [Whitepaper]

How your product looks can be just as valuable as how it works. #

In a crowded market, distinctive design, from packaging shapes to colour schemes, can give your food or drink brand a vital edge. But that edge is only useful if it’s protected.

This practical guide explains how to use design rights to shield your product’s visual identity. It covers what can (and can’t) be protected, from seasonal packaging to embossed bottle caps, plus when to file, where to file, and how to stay ahead of copycats.

Whether you're in plant-based, functional foods, or FMCG, this guide will help you maximise design protection as part of your wider IP strategy.

Inside, you’ll learn how to:

• Protect the shape, decoration, and packaging of your products
• Leverage fast, cost-effective design registration
• Safeguard seasonal and promotional campaigns
• Layer design rights with trade marks and patents
• Avoid common pitfalls and strengthen your overall IP strategy

Complete the form below to download the guide to strengthen your brand from the outside in.