
When design goes beyond function: A recent case shows sensory experience details matter in motion marks
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Kate Syrtsova

Wendy Crosby

The New Regulation will enter into force at the European Intellectual Property Office (EUIPO) in two phases: the first phase on 1 May 2025, and the second phase on 1 July 2026. The EU member states will have to transpose the provisions of the Directive into the corresponding national laws by 9 December 2027.
The Registered Community Design and Unregistered Community Design will now be known as the Registered EU Design (REUD) and the Unregistered EU Design (UEUD) respectively.
The definition of ‘design’ has been broadened to encompass animation and GUI. Animation refers to the gradual transformation of design elements, which may or may not maintain their original identity. It is to be understood as a broad concept that encompasses both motion and transition.
The definition of product has been expanded to include industrial and handcrafted items, whether they take form as a physical object or materialise in a non-physical state, which will also include intangible products, 3D prints, animations and GUIs.
New infringing uses of a design will consist of creating, downloading, copying and sharing or distributing any medium or software that records the design. This means that infringing acts will now extend specifically to 3D printing.
The requirement of unity-of-class is removed. Multiple applications can contain designs in different classes, with the maximum number of designs allowed in a single application being limited to 50.
Deferred publication no longer requires payment of a publication fee. As a result, design holders can no longer avoid publication by simply withholding payment; instead, they must formally surrender any designs they do not wish to be published—no later than three months before the 30-month deferment period ends.
Failure to pay the deferment fee at the time of filing will result in the rejection of the application.
The registration and publication fees have been merged into one single application fee. For multiple applications, a flat fee per additional design has been introduced thus eliminating bulk discount brackets based on the number of designs in a multiple application. The maximum number of designs in a multiple application has been set at 50. Combined with the removal of unity of class requirement, overall savings are possible by including designs belonging to different classes into the same application.
The new provision states that design protection shall not be conferred to component parts of a complex product upon whose appearance the design of the component part is dependent, and which is used for the sole purpose of the repair of that complex product so as to restore its original appearance, e.g. a body panel or door of a car. This clause clarifies that there is no protection for a design which constitutes a component part of a complex product for the purpose of the repair of that complex product and is limited to “must match” parts only that restore the product to its original appearance. EU member states who currently provide design protection for spare parts, for which registration was applied for before 8 December 2024, can continue to provide this protection until 9 December 2032.
To raise awareness about the design registration regime and to facilitate the marketing of products protected by design registration, design holders (or third parties having their consent) will be able to display a design notice on their products, consisting of a letter ‘D’ enclosed within a circle.
The way the basic period for renewal for EU designs is calculated has been aligned with that of EU trade marks. The basic renewal period will now be the six-month period ending on the date of expiry of the registration (and not on the last day of the month in which protection ends).
The grace renewal period (where a surcharge is applicable) will start the day after the date of expiry and will end six months after said date.
Possible increase from the current max. 7 views. The format and file types for animations will be clarified.
If a time limit has been missed, continuation of proceedings can be requested withing two months of the missed deadline. The omitted act must be completed and the continuation fee paid also within the same time limit. Not available for all the time limits.
Amendment of representation in immaterial details becomes possible and an alteration fee must be paid.
If you would like further information regarding the EU Designs Reform, please contact us.
Meet the authors

About Kate Syrtsova

About Wendy Crosby

Murgitroyd is a leading intellectual property firm supporting innovative businesses across a wide range of sectors. From patents and trade marks to designs, copyright, and IP strategy, their expertise extends beyond legal protection to helping organisations maximise the value of their ideas. Working across industries such as life sciences, engineering, technology, and creative sectors, Murgitroyd combines technical insight with commercial understanding to deliver tailored, forward-thinking solutions.