Trade Marks vs. Designs: Understanding the Overlap and Strategic Benefits

Smiling person with short blond hair wearing a black blazer with a beaded trim and a circular pendant necklace, against a grey background.

Wendy Crosby

Person with dark hair in a messy bun, wearing an orange and white patterned shirt and a round pendant necklace, smiling at the camera against a grey backdrop.

Eleanor Coates

Reading time: 1 min

Wendy Crosby and Eleanor Coates explore the complementary roles of trade marks and designs in protecting brand identity. They discuss when it’s advantageous to file both, how the rights differ, and how businesses can use this dual approach to secure robust protection in competitive markets.

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